Skip to main content

The Barbados Tourism Authority and Rihanna Ink Three-Year Marketing Deal

/PRNewswire/ --: "NEW YORK, June 15, 2011 /PRNewswire/ -- One of the best-selling artists of all time with more than 30 million records and 100 million singles sold, Rihanna has signed a multi-year deal with The Barbados Tourism Authority (BTA) to exclusively promote her hometown island of Barbados as a tourist destination. The three-year partnership officially kicks off in Bridgetown, Barbados on August 5, 2011 with a full-length concert of her current 'Loud' tour produced by the BTA and Roc Nation.
'Barbados is a place like no other and one of the reasons for this is the spirit and national pride of our people,' said Rihanna. 'I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians.'
As an ambassador for the island of Barbados, over the next three years, Rihanna will exclusively promote the destination through advertising campaigns, promotional appearances and via her social media presence. In addition to her concert in Barbados this summer, Rihanna will promote travel to the island from Brazil during her appearance on tour in September."

Comments

Post a Comment

Popular posts from this blog

Barbados - Caribbean culture with a British accent

Global Holidays : "Once the home of huge colonial plantations, Barbados is now a destination for many sun hungry Brits wanting to get away from it all during the colder months. Far from abandoning its British-influenced past, the island state's 270,000 or so inhabitants have adopted elements of British culture into the West Indian way of life. Its national sport is cricket, while the island is still predominantly Protestant."
Post a Comment
Read more

Ichirouganaim

I hate to look at the Barbados tourists site that give the history of Barbados.The ones that talk of Columbus discovering these islands and the other foolish tales that the Bob Marley and Burning Spear called 'mis-education'.I agree with them as a matter of fact Burning Spear referred to Christopher Columbus as a 'damn blasted liar'.Thank god for Rastafari. One of the funniest stories is the one of the bearded fig tree and the name Los Barbados which was supposed to mean 'the bearded one'. In the words of Gary Cole from the book reflections; The Colonization of Barbados is one of the darkest events and evil stories of modern history.Four centuries ago,Spanish and Portuguese slavers started to kidnap,kill and drive out the thousands of peaceful Indians found on the island the Indians called Ichirouganaim.The exact location of the island was a carefully kept secret but Spanish and Portuguese soldiers and sailors knew the island as the barbarous island,"Los B
1 comment
Read more

Feature Barbados’ finest all-inclusive resorts

iWantSun.co.uk "No island captures the beauty of the Caribbean more than Barbados. Lying further east than any developed island in the region, it is a beautiful jewel of white sand beaches and rich cultural heritage. The west coast boasts luxury hotels, coral shore beaches, and teeming reefs offshore. the windy east is where trade winds stir up the waters, causing waves to pound against a rocky coastline. Inland are rolling forested hills, deep gullies, and phenomenal geological structures caused by two landmasses merging together over millions of years. And apart from the beautiful beaches, the highlight of the island has to be its people! Barbadians are some of the most friendly and relaxed people on earth, who are always ready to greet you with a smile and make you feel welcome. So following on with our guide of luxury resorts over the world, we cast a spotlight on this Caribbean Island where the sun always shines..."
Post a Comment
Read more